A close friend of ours deals antiques and art. He needed to update his business card and wanted a fresh logo for invoicing and paperwork (heh, paperwork). I did a few comps and the one that was chosen was the first comp and i think the classiest design. It's simple but lasting. The others were a bit more dynamic but I don't think that the look would work since he doesn't deal solely in streamline moderne which is where I plucked comp 2 from. Red, white and black is a lovely combination, (safe yes, but effective) and a classic font like avant garde.
comp 1 (final logo)
comp 2
Given this was done on a Saturday morning as he had to leave for a trip and still get his media printed. The first was what we felt was the best but he wanted an additional comp and that is what I came up with along with a couple more that just did not feel as "right" as these two.
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