On one of her many sides, she runs a site called Bridesmaid Bar Crawl. She didn't really have a logo for it and for the record, the site is a work in progress (like I said, Whitney is a very, very busy woman). The purpose of this business is to give the girls in a wedding party a night of drankin.' It's a pub crawl but with added discounts at local shops and fun things like dress up in reclaimed (read- bad) bridesmaid dresses for the night. It's a more feminine night of drinking. Hopefully we get to working on some products and packaging for soon to be brides and maids games and costumes.
My original idea was to wed the logo with the website so that it was essentially showing you, hey, i'm drinking tonight, not getting married hence the lack of interest in a bouquet.
Well, it was cool but she needed something a bit more single panel so I took the common theme of said bouquet and made it about the night. Familiar bottles of alcohol neatly placed throughout a bouquet of roses. Illustrated a few roses and cloned them. Adding a simple font (Wendy LP Bold). It's sorta Mid Centuryish but feminine so i was hoping she would key on it and did. A simple reflection inside the font lets me pizzazz it up as I really like doing this with typography. This gives it a kind of nightlife neon look to it that I thought would fit with a bar crawl. It's fun to draw these things up and think it is an effective and appropriate logo for the company.
I wish Whitney and her new husband Robert McChane a long and happy life and hope they keep collaborating. They've done some really cool stuff thus far in their relationship.
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